Why your e-com big spenders may be your best influencers

Kristina Petrick
3 min readMar 2, 2022

It’s all about word of mouth marketing.

Working in fashion e-commerce management for the past 10 years has lent me some insight into just what actually converts orders in e-commerce marketing. And while social media has mixed reviews especially in the past couple of years, influencer marketing isn’t going anywhere.

Image Cred: Influencermarketinghub.com

In fact, influencer…

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Kristina Petrick

I’ve worked in fashion marketing, e-commerce and digital strategy for the past 10 years. Started a blog. Love to write. Still doing all of the above.