Don’t destroy your influencer marketing strategy with these “amateur” mistakes
It’s not me, it’s you. I’ve managed influencer marketing programs with 400+ influencers for the past 10 years. I’ve also worked as an influencer managing a successful luxury fashion blog for 9 years. In talking with brands and fellow marketing directors over the years, I’ve been able to nail down a few of the most common mistakes that literally destroy your chances at a successful influencer marketing campaign.